Vatika encourages people to embracing natural beauty with Vibrant shades

Vatika, a pioneer in natural haircare, has launched its Henna Hair Colour Range, a new line designed to bring the age-old beauty secrets of henna to the modern consumer.

With a collection of six rich shades: Natural Black, Jet Black, Black Brown, Burgundy, Dark Brown, and Natural Brown, the range promises a long-lasting colour experience that slights with Vatika’s mission of offering haircare solutions rooted in nature and respect for individual beauty.

Vatika’s Henna Hair Colour Range is formulated without harsh chemicals, focusing instead on pure henna powder known for its deeply nourishing properties.

Henna, rich in antioxidants, proteins, and vitamin E, not only provides vibrant, grey-covering colour but also strengthens and adds natural shine to hair. It’s a solution aimed at those who are tired of the trade-off between beauty and hair health, now empowered to achieve radiant colour without damage.

Roshni Singh (pictured above), Group Marketing Manager UK, EU & Americas, for Dabur International commented: “We are extremely proud to introduce Vatika’s Henna Hair Colour Range to bring natural solutions that provide real results without harsh chemicals to our consumers. With this range, they get the natural conditioning power of henna, combined with rich, lasting shades that enhance rather than overpower.

At Vatika, we offer products for real women, with real hair and this move continues to champion women’s rights, challenge beauty standards and provide a platform for fearless conversations around identity and self-expression.”

As part of its commitment to diversity in hair care, Vatika recently launched its ‘Strands of Vatika’ campaign, receiving over 1,000 entries from the UK and USA, with 60 per cent of participants from the UK and 40% from the US. The brand invited real women with real hair, to be the face of the campaign to celebrate natural hair and diversity, and participants were encouraged to share their personal hair journeys on how they embrace their unique textures and styles.

Earlier this year, the brand launched a campaign #RootForMe ahead of 2024’s International Women’s Day, where they addressed intersectionality in the workplace which affects women of colour, compounded by race, ethnicity, religion, and several other issues.

Vatika’s Natural Range includes ingredients such as Egg Protein, Garlic, Coconut, Black Seed, and Moroccan Argan to rejuvenate and nourish all hair types with uncomplicated ingredients. These products span from oils, to masks, to shampoos and conditioners.

Discover more about Vatika’s mission on Instagram, Tiktok and their Dabur website and Amazon page, and explore the full range of Vatika Naturals products. Share your own journey of natural hair confidence with #StrandsOfVatika and join the conversation!

Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 139 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes eight Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail and Dabur PudinHara in the Healthcare space; Dabur Amla and Dabur Red Paste in Personal Care; and Réal in Foods & Beverages category.