In an unprecedented move that reflects the growing influence of the Muslim consumer market, the London Muslim Shopping Festival (LMSF) announces a groundbreaking three-in-one event format for its 10th-anniversary celebration. 

The landmark occasion, scheduled for February 22-23, 2025, at ExCeL London, will unite three major shows: the London Muslim Shopping Festival, the Muslim Travel Show, and the Halal Dining Show.

The combined event arrives at a crucial time when the global Muslim consumer market is experiencing remarkable growth. Global halal tourism market projected to reach £300 billion by 2026 Muslim travellers’ are estimated to spend on average £1,200 daily.

UK Muslim consumer market is currently valued at £20+ billion annually.

Since its inception in 2015, LMSF has grown to become Europe’s largest Muslim consumer event. The festival has played a pivotal role in connecting international brands with the Muslim consumer market, facilitating over £50 million in business transactions over the past decade.

Waleed Jahangir, CEO of Algebra Consulting and founder of LMSF said: “This convergence of three major shows represents a watershed moment for the Muslim consumer sector. We’re not just marking our 10th anniversary; we’re revolutionising how the industry connects with the Muslim consumer market.”

The two-day exhibition features:

• 250+ international brands across three distinct zones
• Live cooking demonstrations from renowned chefs
• Global halal tourism pavilions
• Interactive workshops and panel discussions
• Modest fashion shows
• Innovation showcase area

The event responds to emerging Muslim consumer trends such as a rising demand for halal-certified products, growth in the modest fashion sector, Increased focus on halal travel experiences and a surge in Muslim-friendly technology solutions.

The festival provides unprecedented access to the growing Muslim consumer market:

• Direct engagement with target demographic
• International trade opportunities
• Brand launch platform
• Market testing environment

Jahangir said: “By combining three shows under one ticket, we’re offering unprecedented value to visitors. This is the first time in Europe that consumers can experience such a comprehensive showcase of Muslim lifestyle products and services in one location.”