Islamic Relief UK partners with Aston Villa FC to distribute food hampers in Birmingham

Image by Islamic Relief UK

Humanitarian and development charity Islamic Relief UK partnered with Aston Villa Football Club to distribute hundreds of essential food hampers to vulnerable families in Birmingham last month.

The year continues to see the cost of living crisis pushing families into poverty and Birmingham has seen an alarming rise in food insecurity and the need for financial assistance, fuelling the need for food banks.

A new report by the resolution foundation finds that there are large increases in people unable to afford essentials compared to the pre-pandemic period. In November 2022, 28 per cent (up from 9 per cent pre-pandemic) of adults say that they could not afford to eat balanced meals, and 11 per cent or 6 million adults (up from 5 per cent pre-pandemic) reported being hungry in the past month but they didn’t eat as they lacked enough money to buy food.

In a late 2022 report by Birmingham City Council, the cost of living crisis was declared an emergency with findings of 300,000 residents in Birmingham already living in poverty, with many more highly exposed to the crisis.

These very alarming outcomes are more common among groups known to experience disadvantage. This includes low-income families, those suffering from domestic abuse, the homeless, asylum seekers and refugees who were already struggling to feed themselves.

Many families in Birmingham have been hit hard by the pandemic and suffered a cold winter of choosing whether to heat or eat.

To help some of the most vulnerable, hampers were packed with essential food items by staff and volunteers at Villa Park, before delivery to locations across the city.

The food packs contain essential items such as bread, pasta, tea, biscuits, oil, sugar and others.

Ross Alexander, Foundation and Community Partnerships Manager of Aston Villa FC said, “As an anchor institution in the Aston area, supporting our families and neighbours through the current cost of living crisis is needed more than ever.

Working with Islamic Relief UK allows us to further support and have a wider impact on more communities across Birmingham. We thank Islamic Relief UK for their support and we look forward to working with them again in the future.”

Tufail Hussain, Director of Islamic Relief UK said, “Food banks are not a sustainable or dignified way to help people who are struggling to survive because they do not have a sufficient or reliable income. We will continue to support the most vulnerable through our programmes, but food banks should not exist in one of the wealthiest countries in the world.”

“The current cost of living crisis has revealed just how much the UK’s benefits system is failing to support those on the lowest incomes. Only long-term structural change will give people the best chance of escaping poverty and living with dignity.

“The UK government must do more to deal with the immediate impacts of the cost of living crisis, but also undertake a fundamental review of the UK’s social security system with a view to ensuring benefits provide people with an adequate income to cover their essential needs.”