Vatika, a pioneer in natural haircare, has called for women to “shut out the noise and embrace their natural hair” empowering women and pushing fearless conversations around identity and self-expression.

Research shows that nearly 70% of women said their hair was important to their overall wellbeing and self-esteem. These findings were revealed by Hair Gain, in a national survey of 2,000 people.

Vatika celebrates diversity, beauty and the power of natural hair across all types, textures and ethnicities, and invited all women to participate in the opportunity to be part of their brand.

Roshni Singh (pictured above), Group Marketing Manager UK, EU & Americas, for Dabur International, commented: “At Vatika, we encourage women of every age group to shut out the noise and embrace their natural hair, by inviting everyday women to be the face of our campaign.
Social media plays a huge part in setting unrealistic beauty standards, but here at Vatika, we offer products for real women, with real hair and this move continues to champion women’s rights, challenge beauty standards and provide a platform for fearless conversations around identity and self-expression.”

Only about a month ago, Vatika launched their ‘Strands of Vatika’ campaign, where they received over 1,000 entries from the UK and USA, with 60 per cent of participants from the UK and 40% from the US.
The brand invited real women, to be the face of the campaign to celebrate importance of natural hair and diversity, and participants were encouraged to share their personal hair journeys, on how they embrace their unique textures and styles.

Earlier this year, the brand launched a campaign #RootForMe ahead of 2024’s International Women’s Day, where they addressed intersectionality in the workplace which affects women of colour, compounded by race, ethnicity, religion, and several other issues.

Vatika’s Natural Range includes ingredients such as Egg Protein, Garlic, Coconut, Black Seed, and Moroccan Argan to rejuvenate and nourish all hair types with uncomplicated ingredients. These products span from oils, to masks, to shampoos and conditioners.

Calling on everyday women to be the face of the brand, aligns with what’s at the core of Vatika’s brand values, inclusivity and self-expression, and Vatika continues to redefine beauty standards to celebrate real women, with real hair.

Discover more about Vatika’s mission on Instagram, Tiktok and their Dabur website and Amazon page, where you can explore the full range of Vatika Naturals products. Share your own journey of natural hair confidence with #StrandsOfVatika and join the conversation!