British boy becomes first-ever Sikh model for Burberry

Sahib Singh is the first British Sikh boy to be cast as Burberry Childrenswear model

Four-year-old British Sikh boy, Sahib Singh has created history by becoming British luxury fashion brand, Burberry’s first-ever Sikh model.

The young boy has featured in the brand’s latest Autumn-Winter 2022 campaign, where he is seen wearing a padded puffer jacket with a matching cardigan, shorts and t-shirt along with a patka which is a head covering worn by practicing Sikhs.

After the image was released, it quickly became viral on social media with many appreciating the brand’s decision to cast Singh and take a huge step towards inclusivity in luxury fashion.

Sahib’s mother, Harjot Kaur, who runs his Instagram page told Sky News she wants her children to feel confident within themselves and didn’t get her son into modelling to become “famous”.

She said, “When we look at online stores and adverts we just felt like they’re missing certain sectors of representation.

There’s not enough people wearing turbans, the kippah, hijabs … or there’s just not enough brands picking them.”

Singh, who loves playing sports, first began modeling for family friend’s clothing company – ‘Kookoo But Kind’, before he was officially signed by South Coast Kidz, a talent agency.

Kaur, who is a mother of two children, hopes to them experiences which are not the ‘typical Asian routes’ whilst enabling them to represent the essence of who they are.

She admitted that the support her son has received on social media the past few days has been “overwhelming” and added, “Our culture and religion is really important to us and we want to install that in our children.” According to Sky News, both Singh’s mother and father limit how much of the modelling scene he is exposed to, adding, “It is fine if [Sahib] doesn’t want to model when he is older.”