This year, Asda has introduced Diwali seasonal aisles to 61 stores, which is 11 more than 2022, making it the biggest Diwali yet at the supermarket. 

To showcase the breadth of range and choice, when it comes to fresh ingredients, store cupboard essentials and frozen favourites, the retailer is partnering with MasterChef 2022 quarter finalist and Instagram influencer, Rishi Nanavati (@dish_by_rish), to create delicious recipe inspiration for Diwali celebrations.  The dishes include an impressive vegetarian centrepiece main, an easy-to-cook rice-based side dish, and a showstopper dessert.  

On TikTok, the hashtag #Diwali2023 is gaining traction with 15.4 million views and #Diwalirecipes has racked up 4.2 million views, demonstrating an appetite for festive recipe inspiration. 

Rishi was the first vegetarian MasterChef contender to cook only vegan and vegetarian food when he took part in the show in 2022, introducing the audience to traditional Indian dishes with a twist.  As well as being a dentist and private chef, Rishi has become increasingly popular on his social media accounts sharing inspirational recipes, and this year he is creating dishes perfect for Diwali celebrations using ingredients entirely available at Asda.