Young South Asian boy is the face of new Cancer Reasearch UK campaign

Three-year-old Diyan Hirani has become the face of a campaign launched by Cancer Research UK across the country. He will feature on poster appeal for Children & Young People  which will be put up across 600 of the charity’s shops in the UK.

The young boy was once battling cancer himself after being diagnosed with acute myeloid leukaemia, which had led him to fall critically ill. He is currently under the recovery process. Kam, who is his mother, said, “When he was diagnosed with acute myeloid leukaemia, we were told he was critically ill and without urgent treatment, he had 48 hours to live. I thought we were going to lose him – it was terrifying. But now, he’s recovering extremely well and is up to his usual mischief! The fact that he’s being seen in shop windows all around the country is mind-blowing. That’s down to research and that’s why raising money for Cancer Research UK for Children & Young People is so vital. Knowing he could make a difference to others means so much to us, so I hope people will give what they can.”

The campaign will encourage customers to donate at the shops or buy a golden ribbon pin badge which is the symbol for young cancer patients. The charity, which has made a huge difference in the treatment of cancer in the UK since its inception, also celebrates its 20^th anniversary this year.

Three-year-old Diyan Hirani has become the face of a campaign launched by Cancer Research UK across the country. He will feature on poster appeal for Children & Young People  which will be put up across 600 of the charity’s shops in the UK.

The young boy was once battling cancer himself after being diagnosed with acute myeloid leukaemia, which had led him to fall critically ill. He is currently under the recovery process. Kam, who is his mother, said, “When he was diagnosed with acute myeloid leukaemia, we were told he was critically ill and without urgent treatment, he had 48 hours to live. I thought we were going to lose him – it was terrifying. But now, he’s recovering extremely well and is up to his usual mischief! The fact that he’s being seen in shop windows all around the country is mind-blowing. That’s down to research and that’s why raising money for Cancer Research UK for Children & Young People is so vital. Knowing he could make a difference to others means so much to us, so I hope people will give what they can.”

The campaign will encourage customers to donate at the shops or buy a golden ribbon pin badge which is the symbol for young cancer patients. The charity, which has made a huge difference in the treatment of cancer in the UK since its inception, also celebrates its 20^th anniversary this year.