Leading natural hair care provider Vatika has forayed into curly and coily textured hair segment through launch of its sub brand called Vatika Curls.

Vatika Curls is formulated to cater to the unique needs of curly and coily textured hair. With its tight curls or coils, Afro-textured hair naturally loses moisture faster than other hair types, which can lead to brittleness and breakage.

The range comprising of six unique hair oil formulations is crafted specifically to combat this, ensuring that hair is intensely nourished, protected, and restored with each use.

The six variants of Vatika Curls Hair Oils include Jojoba Hair Oil for moisture, Cactus Hair Oil for strength, Tea Tree Hair Oil for cleansing, Rosemary and Mint Hair Oil for growth, Coconut Hair Oil for shine, and Vitamin E Hair Oil for damage control.

With its bold, confident, and conversational tone, Vatika Curls aims to empower women with curly and coily hair texture by providing products that not only meet their hair care needs but also celebrate their natural being.

In a world that often underrepresents and misunderstands Afro hair, Vatika Curls is leading the charge to ensure every woman can confidently embrace her hair identity—free from societal pressure to conform and compromise.

As part of the approach, Vatika Curls continues to champion diversity in hair care by engaging in open dialogues on beauty standards, identity, and representation, affirming the brand’s overall mission to support women of all ethnicities, making sure that every curl, kink, and coil is celebrated.

Roshni Singh, Group Marketing Manager UK, EU & Americas, for Dabur International, commented: “With launching the Vatika Curls Hair care range, we are reinforcing our dedication to empower women of all hair types to embrace their natural hair.

This expansion is more than just product development- it’s about promoting inclusivity and celebrating the unique identities of women with straight, wavy, curly or coily hair textures.

As part of its journey, Vatika will continue to expand this line with new products designed to support the unique needs of women with curly and coily hair, offering even more tailored solutions to help them care for and celebrate their natural hair.”

She added: “At Vatika, breaking down stereotypes is at the heart of what we do, and ensuring that every woman feels confident and proud of their natural hair. These six new variants of the Vatika Naturals Curls hair oil are designed to elevate women’s hair across the globe, encouraging them to embrace their authentic selves.”