TOP TEN TO WATCH ON SOCIAL MEDIA
By Swarupa Tripathy
In today’s digital era, the power of social media cannot be underestimated. It has given rise to a new breed of influencers who captivate audiences with their creativity and talent. Among them, a remarkable number of British Asian trailblazers have made their mark, showcasing their talents across diverse areas of content creation. From beauty and fashion to food, lifestyle, motors, motivation, and even humorous content, these individuals have not only entertained us, but also made significant contributions to the community. Their unwavering dedication and hard work have propelled them to the forefront of influence, making them deserving of recognition as the Top 10 Trailblazers in the British Asian influencer scene.
Handle: @drvanitarattan
A prominent figure in the skincare community, Dr Vanita Rattan has emerged as a transformative force in the complex world beauty today. As a highly respected doctor and cosmetic formulator, she has captured the attention of countless individuals through her knowledgeable online presence. Her skincare videos have amassed millions of views and become a source of inspiration for those seeking clear and youthful skin. Her expertise extends beyond conventional beauty standards, as she fearlessly debunks skincare myths while offering practical advice tailored to those who are easily swept away by false advertisements. With her wealth of knowledge and genuine passion for skincare, Dr Rattan has succeeded in shifting paradigms and revolutionising the way people approach their skin health. The valuable insights she offers have awakened many, empowering them to make informed decisions and maintain a healthy skin.
Handle: @kaushal
Kaushal, a popular beauty influencer, has established herself as a prominent figure in the makeup and beauty community with an impressive online following. Boasting over 996,000 followers on Instagram and a staggering 2.45 million subscribers on YouTube, she has attracted a huge fanbase through her captivating makeup looks. In her vlogs and videos, she provides an intimate glimpse into her life and establishes a genuine connection with her viewers. Kaushal’s raw videos, devoid of artifice, serve as a reminder that beauty is not limited to external appearances, but rather stems from self-love and authenticity. Her phenomenal success story has inspired numerous individuals, serving as a beacon of hope and motivation. By witnessing her rise to prominence, aspiring makeup artists and content creators have been inspired to pursue their passions and never give up their dreams.
Handle: @anchal
Anchal Seda is a multi-talented beauty influencer, who has carved a remarkable path for herself in the world of beauty, literature and podcasting. Through her engaging videos on makeup, skincare, and hairstyling, she has garnered a dedicated following across the world. However, Anchal’s influence goes beyond beauty tutorials, as she delves into deeper conversations as a podcast host and author. Her debut novel, ‘What Would The Aunties Say?’ has captured the hearts of readers worldwide, offering a captivating blend of satire, humour, biography, self-help, and an insightful exploration of the challenges faced by brown girls due to the unsolicited opinions of older women in their communities. Her immense success is a testament to her hard work, talent, and dedication. Her relatability to brown women around the globe has created an unbreakable bond, making her a cherished and influential figure in their lives.
Handle: @sedoso_
Originally from Germany, influencer Sedoso has a significant presence in the UK influencer scene. She has taken the online world by storm with her dynamic content that seamlessly blends fashion, humour, and relatable content. Her fashion videos, showcased across various platforms including TikTok and Instagram, have captured the hearts of millions of viewers, propelling her career to new heights. Her engaging and entertaining content has not only gained her a massive following but has also caught the attention of major brands seeking to collaborate with her. Through her partnership with these brands, Sedoso has solidified her position as a prominent figure in the influencer industry. Beyond her remarkable online presence, she has made a significant contribution to the community. By embracing her heritage and cultural identity, she has become an empowering voice for the community. Her representation and celebration of her Asian roots have resonated with many, inspiring individuals to embrace their own cultural backgrounds with pride.
Handle: @vexking
An influencer and author, Vex King has captured the hearts of countless individuals with his profound and uplifting writing on self-love, healing and motivation. Renowned as a No.1 Sunday Times Bestselling Author, he has penned transformative books such as ‘Good Vibes, Good Life’ and ‘Healing is the New High’. However, it is King’s work on “Closer to Love” that stands out as a life-changing guide to strengthening relationships by honouring and nurturing the relationship one has with oneself. Drawing from his personal experiences of healing from heartbreak and discovering lasting love, he imparts practical advice and thought-provoking insights to readers. His impact extends far beyond the pages of his books. Through his work, he has touched the lives of numerous individuals, providing them with the tools and insights needed to navigate their personal journeys towards self-discovery and lasting love.
Handle: @lordaleem_official
Lord Aleem, born Aleem Iqbal in 1994, is a prominent influencer and YouTuber who has made a name for himself in the world of luxury cars and lifestyle. Alongside his online presence, he is the CEO of two esteemed luxury car hire companies, Platinum Executive Travel (PET) and PET Dubai. With an impressive 704,000 followers on Instagram, Lord Aleem uses his platforms to showcase his impressive fleet of supercars. His feed provides a glimpse into his extravagant lifestyle, filled with high-end automobiles that captivate every car enthusiast’s attention. He has also established a successful YouTube channel where he shares his passion for luxury cars, documenting his experiences and providing insights into the world of supercar hire. Platinum Executive Travel, Lord Aleem’s flagship company, originated as a wedding car hire business in Birmingham but over time, it expanded its services to include supercar rentals in 2009. The company prides itself on making UK supercar hire easily accessible to all, allowing customers to experience a lavish lifestyle.
Handle: @hazera__
Hazera Begum, a British Bangladeshi influencer, has carved a niche for herself in the realm of modest fashion with her impeccable sense of style. A clinical psychology graduate, her Instagram feed stands out as one of the most aesthetically pleasing and feast to the eyes. In addition to her individual presence, Begum also collaborates with her female family members to operate another successful lifestyle and fashion page with thousands of followers. This collaborative effort not only highlights their shared love for fashion but also celebrates the bond and cultural heritage they share as a family. Through her platform, Begum inspires and empowers women to embrace modest fashion and express themselves stylishly. By embracing her cultural heritage and showcasing modest fashion, she breaks down stereotypes and challenges mainstream beauty standards. She serves as an inspiration for women of all backgrounds, encouraging them to embrace their unique identities and express themselves confidently.
Handle: @kitchen_diaries_by_zubda
London-based British Pakistani food blogger, Zubda Malik, has garnered widespread attention with her mouthwatering content. Through her passion for cooking and an innate talent in creating delectable dishes, Malik has established herself as a go-to resource for foodies across the country and the world. What sets her apart is her ability to seamlessly work with both South Asian and Western flavours, offering her followers a diverse range of recipes to explore. Her easy-to-follow recipes have become a significant draw for her audience. Whether it’s traditional South Asian delicacies or delicious Western treats, she presents step-by-step instructions that make cooking approachable for individuals of all skill levels. Not limited to social media success alone, Malik has also made her mark on YouTube, where she boasts over 101,000 subscribers. Through her YouTube channel, she showcases her culinary expertise with visually appealing and informative videos that provide a deeper insight into the cooking process.
Handle: @gchopra_thefitlife
Gauri Chopra is a London-based fitness coach and influencer. She has left an indelible impact on the lives of numerous women through her empowering videos and remarkable transformations. With her expertise and dedication to helping others achieve their fitness goals, Chopra has emerged as a guiding light in the realm of health and wellness. Her coaching methods, backed by her extensive knowledge and experience, have empowered women to make positive changes in their lifestyles and achieve their desired fitness goals. As she embarks on a new chapter in her career, after revealing plans to relocate to Dubai, she has set the stage for a fresh and exciting journey. This move will undoubtedly provide her with new opportunities to impact a wider audience and continue her mission of transforming lives through fitness coaching. Chopra’s dedication to her clients and passion has garnered her a lot of praise and love. She believes in empowering individuals to develop a positive mindset, embrace self-love, and cultivate a balanced lifestyle.
Handle: @shabazsays
Shabaz Ali is a British Asian teacher turned influencer from Blackburn, who has taken the social media world by storm with his unique approach to challenging ostentatious trends and wealth flaunting online. With his popular platforms ‘Shabaz Says’ on TikTok and Instagram, he has garnered an impressive following of 1.8 million and 1.4 million individuals, respectively. As a chemistry teacher, Ali brings his knowledge and wit to his online presence. His content revolves around highlighting the absurdity of extravagant and expensive social media trends. What sets him apart is his ability to deliver his message in a humorous and low-key manner. Often seen wrapped up in bright and fun hoodies, lounging on the sofa as if casually scrolling through content, Ali adds a narrative that is both slick and captivating. His presence as a British Asian influencer also contributes to the broader narrative of inclusivity and diversity in the media and entertainment industry. By achieving a substantial following and engaging with millions of people, Ali demonstrates that talent and relatability transcend cultural barriers.
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