Sunrise Radio, a prominent and influential Asian radio station in the UK, continues to showcase its unwavering commitment to excellence by securing the prestigious title of ‘Radio Station of the Year’ at the 2023 Asian Media Awards.

This remarkable achievement marks the fifth time that Sunrise Radio has been honoured with this accolade, a testament to its enduring dedication and pioneering spirit within the industry.

As the curtains closed on the 2023 Asian Media Awards, the atmosphere at Sunrise Radio was filled with jubilation and gratitude. Paul Shah, the Program Manager of Sunrise Radio, was quick to express his elation, saying, “We are absolutely thrilled to have been honoured with the ‘Radio Station of the Year’ award once again. This achievement reflects the hard work and dedication of our entire team and our commitment to engaging and entertaining our listeners. We are immensely proud to have received this award for the fifth time, and we are dedicated to providing top-tier content to our diverse audience.”

Paul Shah’s words reflect the passion and dedication of the entire Sunrise Radio team. The station has been a torchbearer, consistently setting new standards for Asian radio by delivering content that resonates with its listeners. Sunrise Radio is not just a radio station; it is a cultural ambassador, a platform that celebrates and promotes the rich diversity of Asian cultures. This recognition underscores the station’s role as a trusted source of information, entertainment, and connection for its audience.

The journey of Sunrise Radio to becoming a five-time recipient of this coveted award has been nothing short of extraordinary. Over the years, the station has not only maintained its commitment to quality but also continued to innovate and adapt to the evolving media landscape. In an age when media consumption patterns are changing rapidly, Sunrise Radio has remained at the forefront, seamlessly transitioning to digital platforms and expanding its reach to cater to an even broader audience.

Tony Lit, MBE, Managing Director of Sunrise Radio, added his perspective on this remarkable achievement, saying, “Sunrise Radio is known for its dedication to delivering captivating content, reflecting the interests and culture of its audience, making it a beloved institution in the hearts of its listeners. I want to thank our listeners for their unwavering loyalty, our commercial partners for their support, my Team for all their hard work, and the Asian Media Awards for recognizing Sunrise Radio as the Radio Station of the Year 2023, an honor that everyone at Sunrise Radio cherishes.”

Lit’s acknowledgment extends beyond just the team at Sunrise Radio and highlights the invaluable relationship the station has with its listeners and partners. It is this support, both from its dedicated listeners and commercial partners, that has allowed Sunrise Radio to maintain its status as a premier radio station that continues to innovate, inspire, and elevate the Asian media landscape.

In a world where the media plays a pivotal role in shaping public opinion and bringing communities together, Sunrise Radio has consistently set the bar high. It stands as a shining example of dedication, innovation, and a commitment to serving its diverse audience with top-quality content. The station’s unwavering dedication to its mission and its continuous quest for excellence make it a beacon of inspiration for both the media industry and its listeners. As Sunrise Radio looks to the future, one can only anticipate more ground-breaking achievements and an even stronger connection with its global audience.