Sunrise Radio, a leading player in the world of Asian radio was awarded ‘Media of the Year’ in the Political & Public Life Awards 2024 held at the Terrace Pavilion, House of Commons.  

Sunrise was chosen for this award due to its outstanding work in the entertainment field during the year 2023 -2024. This prestigious Award was presented to Tony Lit MBE & MD of Sunrise Radio (pictured above) by the Rt Hon Valerie Vaz MP.

Lit said: “It is a privilege to receive this award and it’s a testament to the hard work that my talented team have put in to keep our loyal audience entertained.  Sunrise is in its 35th year of entertaining British Asians and 10 years ago at a celebration of Sunrise Radio’s 25th anniversary, the then Prime Minister David Cameron congratulated  Sunrise on its achievements and wished us much success for the next 25 years.  

Sunrise has achieved iconic brand status appearing in Bollywood movies and the UK blockbuster ‘Bend it Like Beckham’, I ask is there any British Asian that does not know the classic Sunrise Radio jingles?  My team and I are determined to continue Sunrise Radio’s success and we are committed to delivering only the best music and entertainment to the British Asian community.  

This year we will launch a 2nd National Radio Station, an exciting new current affairs programme on Sunrise, “Asian Britain Decides”, hosted by me, and a Media & Entertainment website.  So watch this space.”

Sunrise Radio is the UK’s Number One commercial Asian radio station, broadcasting nationally on DAB, to London on 963/972 am, mobile, tablet, and Alexa-enabled devices, with content on Sunrise YouTube Channel, Facebook @ ThisIsSunriseRadio, Twitter & Instagram @ ThisIsSunrise & TikTok @ Thisissunrise.