Fresh data from nationwide research shows smart home devices are being used by the majority of Brits on a daily basis and some are leaning on smart technology at least once an hour of their day to manage their homes. As Black Friday and Cyber Monday approach, industry insights reveal top priorities that suggest that savvy shoppers are turning to trusted media sources to help guide their choices.

The YouGov research of 2000 adults by digital reading apps such as Readly showed that a third 37% of UK households reported owning at least one smart home device designed to support and manage everyday tasks such as lighting, security, heating, and kitchen appliances. One in ten 10% of people said they have between four to five smart home technology devices set up in their homes.

Meanwhile, 65% smart home device owners interact with their technology on a daily basis, whereas almost 9% use their devices every hour, indicating a shift towards a more connected home lifestyle. Smart TVs are the most common device in the home, with 62% of Brits watching them at least once a week. Smart hub assistants such as Google Nest and Alexa are the second most popular with 50% of people using them on a weekly basis.

Smart devices for listening to music such as speakers are used by 42% of people and are most popular amongst those aged 30-39 49%, Whereas for the over 60’s they are used by just 32% of people.

Chris Couchman, from Readly says, “Our subscribers want to read about topics that affect, inspire or enhance their everyday lifestyle and smart-home devices are appearing in the top searches this year. From in-depth features on the latest video doorbells to reviews of the latest fitness tracker and airfryer, to cost efficient, lifestyle enhancing expert tips, it is a popular topic to read around as consumers look to make an informed choice”.

Home security is also being managed by smart technology with security systems such as video doorbells being used by 33% of people. Health tech continues to be popular with 3% of respondents using fitness trackers and smart watches on a weekly basis.

When it comes to which smart home devices people will invest in this year, the top priorities amongst Brits were reported to be:

1. Security 
2. Heating 
3. Entertainment
4. Lighting 
5. Health monitoring 

Whilst over half (54%) of respondents reported researching online for their home smart tech information, one in four 40% said they put their trust in government sites and a third 35% look for guidance from the not for profit sector.  28% are turning to friends and family for information on the latest smart home products and one in ten 9% are reading up on the latest reviews and recommendations in tech magazines. 

With Black Friday stimulating interest in smart home tech, consumers are increasingly turning to online platforms for comprehensive tech reviews and guides. 

Visit: https//corporate.readly.com