Europe’s largest Muslim consumer event marks 10 th Anniversary with groundbreaking three in one show

In an unprecedented move that reflects the growing influence of the Muslim consumer market, the London Muslim Shopping Festival (LMSF) announces a groundbreaking three-in-one event format for its 10th-anniversary celebration. 

The landmark occasion, scheduled for February 22-23, 2025, at ExCeL London, will unite three major shows: the London Muslim Shopping Festival, the Muslim Travel Show, and the Halal Dining Show.

The combined event arrives at a crucial time when the global Muslim consumer market is experiencing remarkable growth. Global halal tourism market projected to reach £300 billion by 2026 Muslim travellers’ are estimated to spend on average £1,200 daily.

UK Muslim consumer market is currently valued at £20+ billion annually.

Since its inception in 2015, LMSF has grown to become Europe’s largest Muslim consumer event. The festival has played a pivotal role in connecting international brands with the Muslim consumer market, facilitating over £50 million in business transactions over the past decade.

Waleed Jahangir, CEO of Algebra Consulting and founder of LMSF said: “This convergence of three major shows represents a watershed moment for the Muslim consumer sector. We’re not just marking our 10th anniversary; we’re revolutionising how the industry connects with the Muslim consumer market.”

The two-day exhibition features:

• 250+ international brands across three distinct zones
• Live cooking demonstrations from renowned chefs
• Global halal tourism pavilions
• Interactive workshops and panel discussions
• Modest fashion shows
• Innovation showcase area

The event responds to emerging Muslim consumer trends such as a rising demand for halal-certified products, growth in the modest fashion sector, Increased focus on halal travel experiences and a surge in Muslim-friendly technology solutions.

The festival provides unprecedented access to the growing Muslim consumer market:

• Direct engagement with target demographic
• International trade opportunities
• Brand launch platform
• Market testing environment

Jahangir said: “By combining three shows under one ticket, we’re offering unprecedented value to visitors. This is the first time in Europe that consumers can experience such a comprehensive showcase of Muslim lifestyle products and services in one location.”