In an era when global music is more interconnected than ever, the South Asian musical landscape is experiencing a dynamic transformation. At the forefront of this evolution are the influential music veterans Shabz Naqvi (Pictured Above)  and Ty-Ty Smith, who have co-founded Desi Trill, a groundbreaking music company set to redefine musical boundaries. 

As we come together to celebrate South Asian Heritage Month, which began July 18th and will run until August 17th, Desi Trill proudly honours the culture and heritage of South Asia, acknowledging its rich history and significant links to diaspora communities. This celebration is a tribute to the past and a showcase to the future, as Desi Trill introduces a new genre that ingeniously blends Hip Hop, R&B and the vibrant essence of South Asian (Desi) music. 

This innovative fusion offers listeners a unique and transformative musical experience transcending traditional genres. 

Distributed globally by Universal Music Group, Desi Trill launches at a time when Desi music’s popularity is soaring, captivating millions of dedicated fans worldwide. Simultaneously, hip-hop is celebrating over fifty years of cultural influence worldwide. Desi Trill envisions a future where South Asian artists achieve widespread recognition on the world’s biggest stages, honouring their cultural heritage while continuously pushing. 

The company proudly states in its tagline, “Brown is Everywhere.” 

In early 2024, Desi Trill made a bold entrance into the music scene with their inaugural project ‘Desi Trill presents… Brown is Everywhere’, featuring a diverse lineup that embodies the label’s innovative blend of sounds. This project marks the beginning of a new chapter in the global music scene, bringing a fresh wave of creativity and culture through Desi Trill’s dynamic roster of talent. 

Rolling Stone said: “Desi Trill music aims to combine Hip-Hop, South Asian sounds and more to reflect the rising Desi musicianship that Smith and Shabz feel is ready to take on the world.” 

Brown Girl Magazine added: “Desi Trill is paving the way for an entirely new genre of music.” 

Visit Desitrill.com for more information.