UK-based food brand I’m a Natural® is continuing to expand its footprint across the United Kingdom, growing distribution of its natural cooking oils with a clear focus on family health, everyday cooking, and community-led retail markets.

Founded with a commitment to simplicity, functionality, and trust, I’m a Natural® specialises in non-GMO cooking oils developed for both home kitchens and professional foodservice environments. The brand has built a loyal following among families and caterers who value product consistency, clean flavour, and reliability in daily cooking.

A key product within the I’m a Natural® range is its sunflower oil enriched with vitamin D, currently a unique offering within the UK cooking oil category. 

Developed to support modern family lifestyles, the product responds to growing awareness around vitamin D intake, particularly in a country where limited sunlight can contribute to deficiency.

Designed for everyday use, the oil delivers a clean cooking experience and is suitable for a wide variety of cuisines commonly prepared in UK households, making it a practical choice for regular family meals.

I’m a Natural® has established a strong presence within ethnic retail and foodservice channels, working closely with Muslim and South Asian communities across the UK. The brand is widely stocked by ethnic supermarkets, wholesalers, and catering suppliers, where trust, quality, and repeat purchasing play a central role in buying decisions.

Sunflower oil is widely used during Ramadan as it can offer several benefits due to its nutritional profile, particularly in aiding digestion and heart health during fasting hours. It is considered a light, versatile option for both Iftar and Suhoor, often preferred for its neutral flavour and high smoke point. 

This community-led approach has supported steady organic growth, with demand driven primarily by consistent usage and word-of-mouth recommendation rather than short-term promotional activity.

As part of its ongoing growth strategy, I’m a Natural® plans to expand further across key UK regions, strengthening relationships with distributors, wholesalers, and independent retailers. The focus remains on sustainable expansion, dependable supply, and maintaining consistent product standards as availability increases.

Alongside distribution growth, the brand is investing in consumer education and awareness, helping households better understand the role that functional cooking oils can play in supporting everyday family nutrition.

A spokesperson for I’m a Natural® said: “Much of our growth has come from strong relationships within ethnic retail and foodservice, where trust and consistency really matter. 

Listening to these communities has shaped our product range, and as we continue our UK expansion, our focus remains on delivering consistent quality while growing our brand presence responsibly.”