Baked Earth Bakery launches new product into Asda

Baked Earth Bakery has launched its authentic garlic and coriander Naan bites into supermarket chain Asda. The packs of 20 Naan bites are available at 241 Asda stores nationwide in the bakery section.

Dan Butt (pictured above), MD of Nottingham-based Baked Earth Bakery, said: “We are excited to see our Baked Earth Bakery garlic and coriander Naan bites on the bakery shelves in Asda. We believe we are the first to market with these delicious and versatile Naan bites, which are mini versions of our popular Naan breads.

As a family, we’ve been making Naans for over 50 years and this collaboration with Asda means that their customers can now buy our authentic Baked Earth Bakery Naan breads for their own families to enjoy.”

The garlic and coriander Naans can be used for dipping, topping, as a side or served in a big bowl for sharing.

Suitable for vegans, they take two to three minutes to cook in an oven or one to two minutes under the grill. They are also suitable for home freezing.

The Butt family is a fourth generation family that has been baking authentic Naans and flatbreads since the early 1970s, originally from a small restaurant which was Nottingham’s first curry house and since 1990 from a purposely designed factory, using bespoke ovens that replicate a Tandoor that were developed by the family.

The company has grown to become a leading producer of Naans and flatbreads, supplying to the retail and food service sectors.